Briefly me...
Born in India in a middle class family and raised in a small town and a mid-city, I am a permanent resident of Singapore for the past twenty years. My life’s journey has taken me to three schools, three colleges, three companies, three countries and three professions. I have three siblings and we are a family of three. It also happens that I have three interests and writing is one of them. Three is a mere coincidence, not my special number!
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- Two reasons why marketing strategy still matters
How Bala Shankar Made the Jump from Corporate to Creative
Posts, articles, books and more...
It's all becoming clearer... LINKEDIN | 22 MARCH, 2020
What do some of the economic implications from COVID-19 shut down tell us? We are finally getting a lot of clarity on many nebulous concepts...
Transactional ease is the new way to... LINKEDIN | 16 FEBRUARY, 2019
Customers are looking for painfree, simplified, relaxed engagement when receiving services virtually or face-to-face
Nuanced Account Management
This book is a comprehensive practical guide for account managers, sales teams and account leaders operating in the B2B space.